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Sales and leads

Which AI agent for following up with leads?

Short answer: Zapier, Lindy or Make. Zapier is our first pick: connect forms to your crm and email.

Here are the AI tools and agents we’d look at first if you want to follow up with new leads fast, with a simple setup recipe. This recipe is based on vendor documentation and common practice; hands-on testing is in progress.

Our picks

Zapier
Connect forms to your CRM and email
Free: $0/mo · Professional: from $19.99/mo
Details
Lindy
AI assistant that follows up for you
Free: $50 in credits for 7 days · Team: from $29.99/mo per active user (3,000 credits)
Details
Make
Flexible multi-step follow-ups
Free plan: 1,000 credits/month · Paid plans: see site
Details

How to set it up

  1. Send every new lead into one list or CRM.
  2. Send an instant, personal confirmation email.
  3. Schedule follow-ups at day 2, 5 and 10.
  4. Stop the sequence as soon as the lead replies.

Watch out for

Only email people who asked to hear from you.

Last reviewed Nov 2026. Pricing comes from each vendor's official page; confirm before you buy.

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